Monday, December 7, 2015
There is a reason....
that an acorn....
is a profile picture.....
There is a new app for people with chronic illness coming out. Long story short? They are gambling with the idea that chronic patients will put up money to reach their health goals. If they reach their goals? They win. If they don't?
Kinda sorta sounds like a Vegas kind of deal. Except we are up front about the fact that casinos were not built on winners. The other thing about Vegas? We tell people where to find help if they have a problem with gambling.
This startup sounds like it's banking on the fact that you won't reach your goals.
In the article they even state it's not gambling because the patient has all the control. Never mind that there is a pot of money up for grabs. Never mind that they are using money as behavioral incentives and motivation.
Never mind that it sounds like a crock.
If you leave or don't reach your goal the others will get a cut of the money that's leftover.
Tell me that isn't gambling.
They want people to wager an amount of money that will motivate them. Ok....people who are ill usually have spent a great deal trying to find out what is wrong with them or trying to get better. Now, let's have an app that takes even more money from them.
Anyone from Vegas will tell you it's foolish to bet against the house.
This is no different.
I can't wait to see how they get around the money issue.
This sounds like the chronic community is going to get screwed.
I just think most of them would like to be kissed first.